On one of my LinkedIn discussion boards today, there was a link to a blog post called “Easy SEO Tips for Authors.” My first reaction was puzzlement. How do you optimize a blog post? What keywords would you use? Even though I have dealt with SEO for years and I do consider myself an author of sorts (I won’t claim full status until I’ve actually gotten published in print.) it had never occurred to me to connect the two.
I read the post with interest and came away thinking I need to make a concentrated effort to use some of his recommendations. I had sort of assumed that a blog post was organically optimized just because the content contained the keywords for the subject matter. I know that WordPress, and probably other blog platforms, has plugins for SEO. However, I have kind of ignored them because I felt they were unnecessary for my type of site.
So, this week I will be experimenting with SEO plugins. Next week, I’ll report on what I’ve found. If you have experience in this area and want to offer advice, leave a comment.